Overarching Goal
The goal of this campaign will be to increase awareness of the Western Creatives and gain interest from domestics and international students in our creative programs.
Objective 1: Curate engaging content and gain 1000 views for ‘WisdomwithWestern’ series via Instagram, LinkedIn and Twitter by the campaign period (October 2023)
In order to increase Instagram followers for our following client, it will be utilised by launching a ‘Wisdom with Western’ series each week of CI WSU Alumni sharing their stories and experiences via Instagram, LinkedIn and Twitter. This will develop interest and engagement in their creative programs to further circulate content and improve amplify WisdomwithWestern’s messages and online presence.
Objective 2: Increase 500 followers of ‘WisdomwithWestern’ social media accounts by the completion of the campaign period (October 2023)
We concluded to launch our content on LinkedIn, Facebook, Twitter and Instagram to create an authentic brand to promote the work of Western Sydney’s Creative Stream by giving it a personalised space and most importantly boost, web collaboration and opportunities.
As we see the absence of @westerncreatives in LinkedIn. We aim to implement this platform. Though LinkedIn is perceived to be an accepted notion as a professional and job-seeking platform (Bridgestock, 2019), Linkedin is now a progressive social media platform to be able to collaborate with creatives, share ambitions and ideas, careers, and a free workspace to connect and showcase the work of potential creators. This shows that the Western Creatives can commence in building a strong foundational framework to connect, reach, and recognise the value of facilitating an effective online presence.
Objective 3: Launch ‘Wisdom with Western’ Open Forum Event and gain a 15% increase of interests during the UAC Applications by the the campaign period (October 2023).
The brief stated that the strategy should incorporate both digital and traditional media to further promote Western Sydney’s Open days, Info, and engagement with high schools, therefore we will be launching a touch of point marketing ‘WWW Open Forum’ Event. The Wisdom with Western launch and forum will proceed with special speakers and WSU Alumni including ‘Rebekah Manibog’ WSU Journalism Graduate and Pedestrian TV Host and Patrick Rodgers WSU Communications Associate and ‘All The Best’ FBI Radio Executive Producer. We conclude to use word of mouth marketing in order to stimulate word of mouth conversations about the #WisdomwithWestern’ and #WEsternTalks to expand towards future students.
Objective 4: 250 mentions of the following hashtag #WisdomWithWestern during the months of June 2023 – October 2023
We aim to escalate the amount of followers, so the use of this hashtag will be implemented throughout WisdomwithWestern’s content. Specifically future university students using the hashtag will portray that the public is also interested in students becoming a part of the CI. In order to produce this tactic, this is by the use of hashtags #WisdomwithWestern’. Laucuka (2018) states that it is imperative to publish hashtags to result in irony, expression, movements, brand marketing, main topics and socialisation.
\
References
Bridgstock, R. (2019). Employability and Career Development Learning through Social Media: Exploring the potential of LinkedIn.
https://doi.org/10.1163/9789004400795_012.
Laucuka, A. (2018). Communicative Functions of Hashtags. Economics and Culture, 56-52.
https://www.researchgate.net/publication/326545891_Communicative_Functions_of_Hashtags
Rogers, R. (2021). Visual media analysis for Instagram and other online platforms. Big Data & Society, 8(1).
https://doi.org/10.1177/20539517211022370
Smith, S. (2018). Successful Marketing Strategies Employed by Traditional AM/FM Radio Stations. Walden Disseratations and Doctoral Studies.
Tran, M. (2016). An Instagram is worth a thousand words. The utilization of Instagram as a key social media marketing strategy. Case: Valona Design.
Troise, C., & Camilleri, M. A. (2021). The use of the digital media for marketing, CSR communication and stakeholder engagement. In M. A. Camilleri (Ed.), Strategic corporate communication in the digital age. Bingley: Emerald, pp. 161-174.
DOI: 10.1108/978-1-80071-264- 520211010 . International Business Review, 30(4).
Authentic Communications 