During the ‘WisdomwithWestern’ campaign, it will run various platforms including Instagram, Facebook, LinkedIn and Twitter. Our digital platforms will require consistently aligning with the messaging of our campaign and strategies to attract various audiences. In order to decide which platforms will effectively work for the campaign, the questions provided below will be considered:
- How effective does LinkedIn, Instagram, Twitter and Facebook attract our target audience?
- What was successful and unsuccessful for @westerncreatives in the past?
- What are the current budgets and resources for physical, social and word-of-mouth marketing? And what are the required resources to successfully execute our social platforms?
- How effective is our messaging to generate awareness and media coverage?
Founded by Merritt (2019). Social media engagement strengthens a relationship between a customer and the organisation transforming it into a greater support and spending.
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“Inspire your community to be creative, add more visual tools and visualisation and transform into virtual and augmented reality”. (CrowdRiff, 2023)
In reference to Devrix, (2022), the average social media consumer attention’s span is 8 seconds as users skin through media content. Hence, the Wisdom with Western series posted each week makes it visual, brief and concise. This is further supported by (CrowdedRiff, 2023) as social media publishing should decrease doses of information for it to be appealing rather than overwhelming.
We have found that Youtube is the second largest social media channel after Facebook because audience’s create an intimate connection (Crowdriff, 2023). With this motive, the Wisdom with Western series aims to achieve our campaign in this direction as social media users are prioritising quality. As our target audience is also international students, we aim to publish international students in our a Wisdom with Western series Mowat (2017) emphasises that though video marketing may seem as a traditional medium, it embraces a lens to engage audiences’ emotions as an extension of their own decision and self.
References
CrowdedRiff. (2023). Social Media Best Practices for 2023.
Devrix. (2022). User Attention Span: the Biggest Challenge for Marketers (2022). Devrix. https://devrix.com/tutorial/user-attention-span-2022/.
Merritt, J. (2021). Marketing Using Social Media. An analysis of Course Enrollment Data following a Social Media Campaign. Proquest Dissertations Publishing. https://www.proquest.com/openview/4da6d744d73c00604193e31327c2f6a4/1?pq-origsite=gscholar&cbl=18750&diss=y
Mowat, J. (2017). Video Marketing Strategy. Harness the power of online video to drive brand growth. British Library. Kogan Page.
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