The Total and Estimated budget that will be used for this campaign provided by Western Sydney will round up to $10,000. The budget will be used for sponsorships, public forums, social media advertising, and website blogs. We plan to use the allocated budget for our public relations that will focus on engaging the general public during the campaign period. This will include the FBI radio coverage which will run within 3 days. Additionally, the Western Creatives will set up a stall at 2 different campuses, one being at the Penrith campus and one at Paramatta that will be promoting our campaign. Along with this is our WisdomwithWestern forum and workshop, to be led by the Western creatives executive teams, and sponsored by the BNI Media company.
The remaining budget will go towards social media advertising in hopes to increase the social media presence and we believe that these social media platforms are the best and most suitable in promoting this campaign.
Overall we have reached a total of $8,816 from the budget of $10,000 budget for this campaign.
| Item | Quantity | Cost |
| Public relations | ||
| FBI Radio | $250 per hour/a spot for a radio ad within x3 days during the campaign period | $750 |
| Uni Stall | $500 per day/ x2 days stall ad 2 different campuses | $1000 |
| Sponsorships | ||
| BNI Media Company | $2,000 | |
| Conferences/Seminars/Public Forms | ||
| Western Forum/Workshop | x2 professional speakers | $1000/pp |
| Food and catering | x$1050 per x100 sandwich platters/ $70 x4 trays of 20 bottled waters | $1,120 |
| Social media advertising | ||
| x3 days/ 3 different posts for a week | $500 | |
| x5 paid facebook ad targeting university students | $400 for x5 running ads | |
| 3 paid Linked posts | $150 | |
| 3 paid Twitter posts | $300 | |
| Website/Blog | ||
| Hoosuite | x4 months/$149 per month/ Monthly subscription and access to professional tools | ($596 for 4 months subscription) |
| Total: $8,816 |
Authentic Communications 